JORDYN AVERY
FASHION DESIGNER &
GLOBAL PRODUCT DEVELOPER
Hello! I'm Jordyn, a fashion-obsessed designer and full-time sneaker addict. I've been working in womenswear for almost four years since graduating from a Bachelor of Fashion Design and Sustainability. Based in Amsterdam, I am constantly thrifting, exploring new cafes and fighting my landlord to let me get a dog. I also post fashion and sneaker related content on social media.
mY wORK
From footwear to fleece, I have worked across a range of categories in womenswear.
Ballet Revival
The rise of the 'Ganni Girl' aesthetic shaped Cotton On's AW24 footwear range. I worked with my team to develop a double-strap ballet flat with a commercial approach.
Boat Shoes
After identifying the boat shoe as an emerging trend, I developed a cost-effective product to achieve Cotton On's target margin.
Fleece Relaunch
In 2025 I assisted with the rework of Cotton On's ladies fleece program. This involved updating key blocks, construction details and onboarding new suppliers.
Graduate Collection
My final collection for my Fashion & Sustainability degree which was made entirely from upcycled t-shirts and cargo shorts.
Fashion Month SS25
A wrap-up of key trends and opportunities from the Spring/Summer 25 runways which was presented back to the Cotton On footwear team.
Trend Report
I created this report to highlight the street style trends that I spotted at the Australian Open in 2025. I attended the event and took photos to share with my team.
Social Media
My interests in fashion, sneakers and trend forecasting lead me to build a platform on TikTok. I have recently partnered with global retailers like ASICS and Nike.